77文化創(chuàng)意產(chǎn)業(yè)園在東城區(qū)美術(shù)館后街77號是一處安靜的院落, 院內(nèi)通體紅磚修葺的舊廠房內(nèi),“隱藏”著十?dāng)?shù)家文創(chuàng)公司和藝術(shù)團(tuán)體。這個院落有一個簡單好記的名字—— 77文創(chuàng)園,以戲劇影視為主題,前 身為具有 59年歷史的北京膠印廠舊址?！皥@區(qū)的主題是園區(qū)無形資產(chǎn)的基石,而注重?zé)o形資產(chǎn)的 增值, 正是新一代文化創(chuàng)意園區(qū)的特點?！睎|方文化旗下運(yùn)營團(tuán)隊、東方道樸文資公司CEO王雷介紹, 地理位置優(yōu)越的膠印廠廠址堪稱令人艷羨的稀缺文化資產(chǎn),可若要讓文化資產(chǎn)實現(xiàn)長久增值,就得讓有形資產(chǎn)和無形資產(chǎn)組成一個文化資產(chǎn)包。“廣泛建立文化藝術(shù)領(lǐng)域內(nèi)的合作關(guān)系,與掌握演藝行業(yè)獨(dú)特資源的住戶強(qiáng)強(qiáng)聯(lián)合,就是這個資產(chǎn)包的核心內(nèi)容。這樣才能擺脫單純依靠固定資產(chǎn)出租收益的低效運(yùn)營式。

77 Cultural and Creative Industry Park is a quiet courtyard located at 77 Art Museum Back Street in Dongcheng District. Inside the courtyard, there are more than ten cultural and creative companies and art groups hidden in the old factory buildings, which are renovated with red bricks. This courtyard has a simple and memorable name -77 Cultural and Creative Park, with a theme of drama, film and television. Its predecessor was the former site of a Beijing offset printing factory with a history of 59 years. The theme of the park is the cornerstone of intangible assets in the park, and the emphasis on the appreciation of intangible assets is the characteristic of the new generation of cultural and creative parks. "Wang Lei, a professional operation team under Oriental Culture and CEO of Oriental Dao Pu Wen Zi Company, introduced that the location of the offset printing factory is an enviable scarce cultural asset. However, to achieve long-term appreciation of cultural assets, tangible and intangible assets must form a cultural asset package. The core content of this asset package is to establish irreplaceable cooperative relationships in the field of culture and art, and to establish strong alliances with residents who possess unique resources in the entertainment industry. only in this way can we overcome the inefficient operation style of relying solely on fixed asset rental income.

77文化創(chuàng)意產(chǎn)業(yè)園