上海動(dòng)漫IP授權展2023年上海品牌授權展

授權, 上海, 2023, ip, 品牌, 品牌授權, 動(dòng)漫, 海國, 展覽會(huì ), 展會(huì ), 

上海****IP形象授權展行業(yè)信息|2023年上海授權展會(huì )匯總

展會(huì )名稱(chēng)：中國****授權展覽會(huì )

時(shí)間：2023年10月17-19日

地點(diǎn)：上海新國際博覽中心

屆數：第十六屆

同期舉辦：CKE中國嬰童用品展、CTE中國玩具展、CPE中國幼教展

觀(guān)眾：90000+名

觀(guān)眾類(lèi)別：覆蓋玩具、嬰童用品、文具、家紡、服裝、食品飲料、生活用品

禮贈品、美容日化、電子消費品及主題空間等全領(lǐng)域。

       1、關(guān)于中國授權展 | Profile

       Why China?

       據《2020中國品牌授權行業(yè)發(fā)展白皮書(shū)》統計，2019年中國年度授權商品零售額達992億元，同比增長(cháng)15.9%。

       2019年中國年度授權金為38.2億元。中國是全球授權行業(yè)增速*快的市場(chǎng)之一，其規模穩居全球第五，僅次于美國、英國、日本和德國，發(fā)展潛力和空間巨大。

       According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

       China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

       Why China Licensing Expo?

       CLE中國授權展是中國商務(wù)部批準的***以“中國”字頭命名的授權展，由中國玩具和嬰童用品協(xié)會(huì )主辦。CLE中國授權展從2007年發(fā)展至今，已成功舉辦14屆，現已成為亞洲規模***、***行業(yè)影響力、*****性和專(zhuān)業(yè)性的國際化商貿平臺。

       The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high consumer-goods manufacturers, licensees and retailers throughout the nation.

       2、參加CLE中國授權展共享協(xié)會(huì )特有資源
       1）IP365X，全年365天的線(xiàn)上CLE | IP365X, online China Licensing Expo

       線(xiàn)上“IP365X”對接平臺由中國玩具和嬰童用品協(xié)會(huì )品牌授權專(zhuān)委會(huì )主辦，旨在為行業(yè)搭建365天線(xiàn)上線(xiàn)下打通的商貿對接平臺。IP365X平臺除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權商及被授權商資源，發(fā)現潛在合作客戶(hù)，對接合作需求。IP365X還聯(lián)合數十家***行業(yè)協(xié)會(huì )宣傳推廣IP，進(jìn)行線(xiàn)上線(xiàn)下邀約配對，推動(dòng)IP與被授權企業(yè)之間的商業(yè)對接。

       “IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

       2）IP授權生態(tài)圈賦能計劃 | China Licensing Ecosystem

       IP授 權 生 態(tài) 圈 賦 能 計 劃 于2019年 由 中玩 協(xié) 品 牌 授 權 專(zhuān) 委 會(huì ) 發(fā) 起，與26家 國 家 級 行業(yè) 協(xié) 會(huì ) 和 重 點(diǎn) 被 授 權 行 業(yè) 展 會(huì ) 主 辦 方 戰 略 合作，培育市場(chǎng)的打通整個(gè)授權生態(tài)系統。2021年的IP授權生態(tài)圈賦能計劃將與多個(gè)被授權重點(diǎn)行業(yè)展會(huì )相結合，包括廣州美博會(huì )、成都糖酒會(huì )、中國（上海）文化會(huì )、中國（上海）百貨會(huì )等貫穿整年重點(diǎn)被授權行業(yè)頭部展會(huì )。

       In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.

       3）品牌授權行業(yè)人才培訓 | Professional Talents Training Programs

       -文旅部數字文化產(chǎn)業(yè)研修班   China National Training Program on Licensing

       -中國品牌授權精英學(xué)院（線(xiàn)上+線(xiàn)下）   China Licensing Professional Academy:online and Offline

       -國家文物局文博體系品牌授權業(yè)務(wù)交流培訓   Licensing Training Program for Chinese Museums

       -品牌授權學(xué)院校友會(huì )   Brand Licensing Academy Alumni Association

       4）《中國品牌授權年度行業(yè)白皮書(shū)》 | China Licensing Industry Report

       中玩協(xié)品牌授權專(zhuān)委會(huì )連續四年發(fā)布《中國品牌授權行業(yè)發(fā)展白皮書(shū)》指導行業(yè)發(fā)展。本白皮書(shū)也是全球***一份針對中國品牌授權行業(yè)發(fā)展的專(zhuān)業(yè)報告。白皮書(shū)從我國授權商、被授權商、渠道、生態(tài)圈、消費者市場(chǎng)、授權產(chǎn)品質(zhì)量狀況、授權行業(yè)發(fā)展現狀及趨勢等多個(gè)角度，全面專(zhuān)業(yè)地對我國授權行業(yè)發(fā)展進(jìn)行了細致的調研分析，推動(dòng)我國授權行業(yè)的健康長(cháng)期發(fā)展。

       To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.

       3、專(zhuān)業(yè)化邀請推動(dòng)企業(yè)高質(zhì)量發(fā)展

       全渠道精準定向邀請

       呼叫中心邀約，超75,000名專(zhuān)業(yè)人士到場(chǎng)；

       每月EDM300,000+封，觸達各行業(yè)被授權企業(yè)；

       特邀地方協(xié)會(huì )/商會(huì )、商超連鎖店、行業(yè)媒體200+家，組織展團參觀(guān)；

       全年主流展覽會(huì )、主題活動(dòng)推廣，覆蓋30+萬(wàn)人

       聯(lián)合全球20家國際協(xié)會(huì )/組織機構組團，超過(guò)30家國際媒體全年不間斷報道展會(huì )新聞。

       4、四展同臺，全產(chǎn)業(yè)鏈一站式合作

       CLE中國授權展、CTE中國玩具展、CKE中國嬰童展、CPE中國幼教展四展同臺，十七大類(lèi)細分產(chǎn)品品類(lèi)及上、下游產(chǎn)業(yè)鏈以細分專(zhuān)區集中展示，創(chuàng )新一站式合作、采購模式。

       5、多元化、多渠道媒體宣傳，在大數據時(shí)代引領(lǐng)行業(yè)風(fēng)潮

       -《品牌授權》CLE專(zhuān)刊    China Licensing Magazine CLE special issue

       -CLE中國授權展官方公號   CLE Official WeChat account

       -CLE中國授權展***   CLE Official Website

       -中國品牌授權EDM直郵   Chinese brand licensing Email Direct Marketing

       -2000+篇國內外行業(yè)新聞話(huà)題報道   Over 2000 domestic and foreign industry news reports

       -IP365X線(xiàn)上平臺   www.ip365x.com

       6、展商

       7、IP主題沉浸式空間場(chǎng)景 | IP theme immersion space

       -IP體育公園   IP Sports Park

       -IP主題咖啡廳 | IP Theme Cafe

       -文旅IP展示區 | Culture &Tourism IP Exhibition Area

       -CLE中國授權金星獎?wù)故緟^ | CLE China Star Award Display Area

       -IP365X商貿對接區 | IP365X Business Matching Area

       8、CLE中國授權周 | China Licensing Week 

       -中國品牌授權高峰論壇   China Licensing Summit (CLS)

       -品牌授權學(xué)院校友交流會(huì )   China Licensing Alumni

       -中國文旅地產(chǎn)創(chuàng )新發(fā)展高峰論壇   China Culture Tourism & Real Estate Innovation Development Summit

       -IP授權賦能文化和旅游融合項目對接會(huì )   Matchmaking Meeting on Culture and Tourism Integration

       -“IP無(wú)界 授羅萬(wàn)象”T臺秀   “Boundless IP, Including Anything" Runway Show

       -授權讓文博資源“活”起來(lái)交流對接會(huì )   Matchmaking Program on Museum Resources

       -中國品牌授權精英學(xué)院初階授權經(jīng)理人培訓   China Licensing Talents Academy

       -品牌授權聯(lián)盟交流工作會(huì )   Brand Licensing Federation Conference

       -CLE授權之夜暨CLE中國授權金星獎頒獎盛典   CLE Night & China Licensing Star Awards Ceremony

       -IP卡通形象大巡游   Cartoon Characters Parade

       -中國品牌授權專(zhuān)題研討會(huì )   China Licensing Conference Thematic Session